#1 in Lifetime Pickleball: 338% Monthly Attendance Growth in Nine Months, 350+ Courts on Track to 600+ by End of 2023


“We saw an opportunity to lead this sport and we took it”

CHANHASSEN, Minn., October 25, 2022 /PRNewswire/ — As participation in pickleball continues its explosive growth, so does the number of permanent pickleball courts. Lifelong (NYSE: LTH), the nation’s first healthy lifestyle brand. In fact, no other organization in America can say it owns and operates more permanent pickleball venues — now surpassing 350 locations with plans to reach 600 by the end of 2023.

according to Max AdeThe founder of Pickleheads said, “Life Time runs more specialty pickle courts than any other brand. United States. We don’t see anyone approaching.”

As of August 2021, Life Time has built five new permanent pitches each week from coast to coast, with indoor and outdoor pitches, many with viewing areas, stadium seating, social lounges and more.

“If you had told me a year ago that I would be spending a lot of time playing, thinking and talking about this sport, I would have happily defied you. But now I’m passionate about it,” he says. Bahram Akradi, Founder, Chairman and CEO. “With our existing footprint of athletic country clubs and our incredible coaches and professionals, we saw and seized the opportunity to lead the sport. We will not only be the biggest provider of pickleball, but the best.”

Anticipation and payment of demand
The demand for acid pitches has never been higher. According to the Sports and Fitness Industry Association, nearly 5 million Americans now call themselves pickleball players. This is almost twice as much as just five years ago. To meet the growing demand for court space, Life Time offers pickleball lessons, instruction, open court time, leagues, mixers and tournaments for all ages and levels.

“We see pickleball as another amazing growth opportunity within our healthy lifestyle ecosystem,” said Akradi. “We’ve seen total monthly attendance at our clubs increase from about 16,000 to over 70,000 in the last nine months. One day soon, I believe pickleball will be the sport that moves the most people for fun, connection, competition, and the simple love of the game. And Life As part of your Time membership, you can travel the country for a game in any of our destinations.”

Other racket sports
In addition to pickleball, Life Time is also the largest operator of indoor tennis courts. With nearly 300 indoor and outdoor tennis courts and dozens of squash courts, Life Time is a prime location for numerous national tournaments each year. Led by Ajay Pant, one of the few Masters Professionals in the world and past recipient of the prestigious Alex Gordon Tennis Professional of the Year Award, the company provides the best facilities, professionals, leagues and programming, including Play Learn. Love® for adults and SMART for teenagers.

Learn more about Pickleball and Life Time’s many other Healthy Living™ programs here. Follow on Facebook, Instagram and other social networks Twitter.

Life Time Pickleball Video

About life time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of nearly 160 athletic country clubs. United States and Canada. The company’s healthy lifestyle communities and ecosystem cover all aspects of healthy living, healthy aging and healthy fun for people from 90 days to 90+ years. Backed by a team of over 30,000 dedicated professionals, Life Time is committed to delivering the best programs and experiences through clubs, iconic sporting events and a comprehensive digital platform.

Caution Regarding Forward-Looking Statements

This press release contains “forward-looking statements” regarding federal securities regulations, including plans to build acid yards and increase services. In general, statements that are not historical facts, including statements about the Company’s possible or probable future activities, business strategies, events or results of operations, are forward-looking statements. These statements may be preceded or followed by the words “believe”, “expect”, “anticipate”, “intend”, “plan”, “estimate” or similar expressions. In addition, any statement or information that refers to expectations, beliefs, plans, projections, objectives, performance or other characterizations of future events or circumstances, including any underlying assumptions, is forward-looking. Forward-looking statements are inherently subject to risks, uncertainties and assumptions. Additional information regarding these factors is discussed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended. December 31, 2021Filed with the Securities and Exchange Commission (“SEC”). March 10, 2022 (File No. 001-40887), such factors may be updated from time to time in the Company’s other filings with the SEC, which are available at the SEC’s address at www.sec.gov. Any forward-looking statement made by the Company in this press release speaks only as of the date on which such statement is made. Except as required by law, the Company undertakes no obligation to update or revise any forward-looking statement or to publicly announce any update or revision, whether as a result of new information, future events or otherwise.

Life Time, Inc.  (PRNewsfoto/Life Time, Inc.)

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SOURCE Life Time, Inc.





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