There are now more than 30 permanent pickleball courts in seven Life Time Twin Cities clubs; National tournament this weekend in Lakeville
CHANHASSEN, Minn., February 18, 2022 /PRNewswire/ — Life Time (NYSE: LTH), the nation’s first healthy lifestyle brand, announced today. February 20 Opening of the first pickle-only bar at Life Time Bloomington North (5250 W 84th St.). A world-class salt ball destination is part of Life Time’s commitment to being the largest indoor pickle ball provider North America.
After a multi-million dollar renovation, Life Time Bloomington North will open with five international competition-level pickleball courts and a dedicated viewing area for open play and tournaments. A full bar and lounge area will open later this year for post-game social gatherings and events.
Life brought Time Katie Easter Lead pickleball programming, including high-level pickleball leagues and events, to ensure Bloomington North is a world-class destination for beginners and world-class international players. Prior to Life Time Bloomington North, Easter was lead coordinator for Wayzata Country Club, Life Time Bloomington South and. St. Louis Parkand most recently Pickleball 43.
“Life Time is committed to not only being the largest pickle supplier here and at our clubs, but more importantly, the best pickle destination,” he said. Jeff Zwiefel, president and chief operating officer of Life Time. “The opening of Bloomington North, along with our other acid offerings in the metro, creates truly incredible experiences for anyone who plays or is learning to play this great sport.”
Life Time began expanding its pickleball programs last summer and now offers the sport at more than 120 athletic resorts. In the next two years, it will have 400 special courts across the country. Locally, Life Time has also installed permanent acid courts at its Eden Prairie Flagship, Eden Prairie Crosstown. Lakeville, White Bear Lake, Chanhassen and St. Louis Park places.
Life Time is also increasing the number of pickleball tournaments it holds at its resorts this year. His Lakeville venue will host the Ororo Professional Pickball Association (PPA) Indoor National Championship February 24c 27 throughc, which will attract hundreds of the country’s best players. Life Time and PPA will also host tournaments in Charlotte. Peach Corners (Atlanta) and Rancho San Clemente destinations later this year.
Basically a combination of tennis, table tennis and badminton, Pickleball is the fastest growing sport in the world. North America, according to the USA Pickleball Association, increased its participation by more than 21% between 2019 and 2020. Young players, once considered strictly a sport for active seniors, now have an average player age of 44.5.
More information about Life Time and its acid programming can be found here.
Link to Pickleball B-Roll for use
About Life Time®
For nearly 30 years, Life Time has reshaped the way consumers approach their health through omnichannel, healthy lifestyle communities that span all aspects of healthy living, healthy aging and healthy entertainment. More than 30,000 Life Time professionals are dedicated to providing the best programs and experiences at more than 150 Life Time athletic resort destinations. United States and Canada, and through a complementary, comprehensive digital platform and portfolio of iconic athletic events—all with the goal of inspiring healthier, happier lives. For more information, visit https://www.lifetime.life/.
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SOURCE Life Time, Inc.