Generation Z is ditching internet orders to shop local in Aroostook

PRESQUE ISLE, Maine – Aroostook County holiday shoppers are saying goodbye to the one-day Black Friday frenzy, ditching their internet orders and shopping local.

Businesses from Houlton to the St. John Valley have reported brisk sales this season, with apparel, decor and jewelry among their top sellers this season.

Inflation and increases in heating fuel and electricity have squeezed consumers around the state. But some retailers in the County say holiday sales are better than last year, bringing them back to pre-pandemic levels. Not only are people buying more gifts locally, but they’re more determined than ever to celebrate, no matter what the cost of living.

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