Goncharov: why did the internet invent a fake Martin Scorsese movie? | Martin Scorsese


Sian, Martin Scorsese’s movie called Goncharov is much talked about. But I have never heard of Martin Scorsese’s film called Goncharov. What is happening?

Yes, there has been a lot of talk on Tumblr about the greatest mob movie ever made.

The little-seen Scorsese film from 1973 starred Robert De Niro as Goncharov, “an ex-disco owner who comes to Naples after the fall of the Soviet Union with the goal of becoming a mob boss.” Harvey Keitel plays the blindfolded Andrey (or Andrey) “The Banker” Daddano; Gene Hackman plays Valery Mikhailov; Al Pacino plays Mario Ambrosini and Cybill Shepherd plays Katya, Goncharov’s wife. Apparently it was really good and added to the Criterion Collection.

And you’ve never heard of it because it doesn’t actually exist.

Yes.

So, a few years ago, a Tumblr user posted a photo of some “knockoff boots” they ordered online, with a very strange tag on the tongue: “Greatest mob movie ever made. Martin Scorsese presents GONCHAROV. Produced by Domenico Proccacci. A film by Matteo JWHJ0715. About the Neapolitan Mafia.”

It went unnoticed until 2020, when another Tumblr user reblogged his comment on the original post: “This idiot didn’t see Goncharov.” Like the good lord himself and the Guardian’s coffee machine, the internet works in mysterious ways; earlier this month, Tumblr user beelzeebub created a fake poster for the movie, tens of thousands of people suddenly shared it, and lo and behold: a new Scorsese movie was born.

https://beelzeebub.tumblr.com/post/701284869475614720/goncharov-1973-dir-martin-scorsese-the

“,”alt”:”A fake movie poster for a made-up film, Goncharov by Martin Scorsese. The poster reads: Martin Scorsese presents Goncharov. A film by Matteo JWHJ 0715. A tagline underneath says: Winter comes to Naples, while underneath a composite showing Robert De Niro, Al Pacino, Gene Hackman, Harvey Keitel, John Cazale and Cybill Shepherd in various roles, text says ‘The greatest mafia movie ever made’ and A Domenico Proccacci production”,”index”:7,”isTracking”:true,”isMainMedia”:false,”sourceDomain”:”assets.tumblr.com”}”>

Allow third party content?

This article includes posted content assets.tumblr.com. Because the provider may use cookies and other technologies, we ask for your permission before anything is downloaded. To view this content, Click “Allow and continue”..

https://hanniecat922.tumblr.com/post/701464787011371008/goncharov-1973-dir-martin-scorsese

“,”alt”:”A post by Tumblr user hanniecat922 which shows another post by Tumblr user nemesis-is-my-middle-name that reads: bitches will be like \”my ot3 [heart emojis]\” and it’s a woman who could murder them, a guy who hasn’t had good night’s sleep in six years, and another guy who almost got both of the other two murdered. it’s me i’m bitches. Underneath the post are three pictures of Cybill Shepherd, Robert De Niro and Al Pacino respectively, with text overlaid on each. The first reads \”woman who could murder them\”; the second reads \”a guy who hasn’t had good night’s sleep in six years\”; the third reads \”another guy who almost got both of the other two murdered\””,”index”:8,”isTracking”:true,”isMainMedia”:false,”sourceDomain”:”assets.tumblr.com”}”>

Allow third party content?

This article includes posted content assets.tumblr.com. Because the provider may use cookies and other technologies, we ask for your permission before anything is downloaded. To view this content, Click “Allow and continue”..

So Tumblr just made it up?

Yes! And like all the best jokes, people really stuck to themselves. There is a poster for the movie, which has the tagline “the greatest mob movie (n) ever made”. A music teacher in the state of Indiana composed a theme song for Goncharov inspired by “The Godfather”. There is also a cash video game with an accompanying soundtrack and fake VHS. “Academics” wrote essays analyzing the film and published them in (fake) film magazines. A representative of the movie review platform Letterboxd even told the New York Times that they had to remove numerous user-submitted reviews for the movie.

https://cloudmancy.tumblr.com/post/701604593052811264/you-see-it-dont-you-youve-become-a-monster

“,”alt”:”A Goncharov film poster made by Tumblr user cloudmancy which shows a stylised illustration of a man in a suit with the sleeves rolled up, on the ground on his hands and knees in a pool of blood. In his left hand he holds a gun. Blood is also dripping from his face, which can be seen reflected in the pool of blood. Positioned above the illustration is a title reading \”Goncharov\” with the letters arranged in a curved line; at the midpoint, there is an illustration of a huge semi-automatic rifle pointing downwards at the man. Underneath the poster, the Tumblr user has written \”‘You see it, don’t you? You’ve become a monster too.’ What if that one iconic backstory scene in goncharov (1973) after he makes his first kill but as a movie poster\” “,”index”:11,”isTracking”:true,”isMainMedia”:false,”sourceDomain”:”assets.tumblr.com”}”>

Allow third party content?

This article includes posted content assets.tumblr.com. Because the provider may use cookies and other technologies, we ask for your permission before anything is downloaded. To view this content, Click “Allow and continue”..

https://leona-florianova.tumblr.com/post/701815664173891584/rare-goncharov-poster-from-czechoslovakia-by-lubo%C5%A1