Google and Twitter veteran define Twitter alternative • TechCrunch


Twitter’s new CEO and owner Elon Musk is rattling the cage at his social network and ruffling many feathers both inside and outside the company. But while some in the tech world describe such chaos as a garbage fire, others see it as something very different: an opportunity.

Federated social networks for years, old social platforms a cacophony of pre-existing side efforts with their own problems emerge as possible alternatives to Twitter. And in this sense there are also completely new ideas.

One is being developed by co-founder Gabor Cselle, who wants to build what he describes to me as “the new Twitter.”

In true Valley hustle fashion, Gabor is still figuring out the little details like the name and what it all boils down to. He does it in real timewith a multi-tabbed Google Doc you can view.

But Gabor is just the first step to garner interest for his new Twitter prepare a registration list He works remotely for people to register their interests. (Note: The name on the signup page, T2, appears to be an abbreviation for Twitter 2, but Gabor says it’s just a placeholder.)

Now you may be asking yourself, why are you paying attention to this? Isn’t Gabor getting a little ahead of himself here? It doesn’t have a name or even a product yet.

Well, yes. In this sense, Gabor is just one of hundreds of millions of founders around the world dealing with ideas. But there are a few things that set it and the alt-Twitter efforts apart.

For starters, he’s a repeat founder who sold his first company, YC-based mobile email startup reMail, to Google. He sold his second company, local advertising startup Namo Media, to Twitter itself.

He worked on products at these two titans between and after those acquisitions, and that experience—he focused on Timeline, new user onboarding, and Twitter exit experiences; and as a director at Area 120, Google’s internal incubator project, many, many different consumer ideas gave him a taste of what was interesting and what wasn’t. Also what works and what doesn’t work.

Gabor left Google in July 2022 and has since been tweeting her daily journey to figure out what to do next. (Day 106(for example, at TechCrunch Disrupt, where she came to see another disrupter, Paul Davison, talk about the highlights of Clubhouse and the lowlights of Highlight.) Gabor’s public chronicle gave her Twitter-style viral momentum and attention. and of course, consider the conversation about Twitter itself.

He tells me that Elon’s initial push to buy Twitter generated a lot of interest among his friends and contacts, who talked in low tones about how the whole place was going to fall apart.

Then Musk bought it. And then, the layoffs hit—a turning point for Gabor.

“I’ve been thinking about a new Twitter for a while,” he said. “But last week, after many of my friends at the company were laid off, I thought to myself, ‘This is what I’ve been thinking about for a long time!’ Maybe this is the time'”.

Gabor is currently long on big picture ideas.

“I want to build the next public square for discussion. I want it to be delicious and fun and useful and valuable and safe from harassment,” she said. “We now have 15 to 20 years of experience moderating content on the web, and let’s incorporate that.”

He’s also a big fan of Andrew Chen’s Cold Start concept. For his cold start, Gabor is focused first on connecting a critical mass of people — a community that will hit the ground running when “T2” launches. According to a Google Doc, it’s currently set for September 2023, which Gabor told me he might try to climb up.

He even has some investor interest that he built through iMessage. This inbox is a former Twitter investor turned investor who has already sent a message asking how much money Gabor needs to get this new bird off the ground.

And he has plenty of unsolicited advice. Twitter is great for that.

“Last week someone asked why no one is starting a new Twitter. It will take only three days and 50 million dollars,” he said. “That’s what first made me ask what the road map might look like. I think it won’t be a three-day build for me, but it doesn’t cost $50 million either.”

It raises a lot of other questions… not the least of which is why he thinks he can build what Twitter has never been able to build on its own, or why, given all the problems we’ve seen with us, we still have any of the more centralized social media walled gardens. he doesn’t think he has a future. have today.

For now, he has a hypothesis: Building something from scratch will be easier than trying to fix something that’s already big and functional, and it won’t be as simple as assembling what he calls “the best people.” ,” is also not impossible.

“I think right now I see this empty space,” he said, “and I want to be in that space.”

If you want to explore too, sign up here.





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