As Huobi rebrands, it will strive to add value to its business and provide safe and professional services to its users. Various technologies and resources will be integrated into Huobi’s global public chain ecosystem, including technologies and resources offered by HECO and TRON public chains, as well as BTTC, which is a bridge between their chains.
Huobi: New Brand, New Strategies
Huobi Global changed to Huobi. The company’s updated name consists of the Chinese characters “火” and “必”. Originally from Chinese culture, the first symbol symbolizes eternal vitality and the transmission of this vitality to subsequent generations. Second, it means Huobi’s determination to succeed, demonstrating its goal of returning to the top three positions in the industry.
In Chinese, the character “必” can also be seen as a combination of the characters “心” and “义”, meaning “heart” and “righteousness”, respectively. By displaying the symbolism behind these two Chinese characters, Huobi is demonstrating its commitment to providing professional digital asset management services from the heart to users around the world. It also aligns with the company’s mission to “strengthen assets, promote financial inclusion”.
Moreover, the updated name represents Huobi’s vision “Technology changes the world” By upholding China’s virtue of righteousness, implementing the brand philosophy, contributing to the innovation and development of blockchain and virtual asset technology, and embodying the brand philosophy “science and technology for good”.
After the brand renewal is completed, Huobi will try to improve the brand through various strategies. Since Huobi’s inception, the company has paid great attention to the development of high-quality projects in the market, which will remain a key component of Huobi’s business strategy in the future. With the HT (Huobi Token) voting system, Huobi now returns lists to its users who can vote on lists with HT. The company also intends to make HT the centerpiece of the platform’s activities.
In addition to creating cutting-edge assets and supporting assets with strong market potential, the company will develop communities built around projects and empower them to thrive. With the intention of using science and technology for good, Huobi will continuously strive to create a safer and more stable environment for users to participate in early-stage quality projects, supporting the continuous growth of the global virtual asset industry.
To further expand its global presence, Huobi plans to establish a presence in the Caribbean region, which is well-positioned to become a virtual asset center due to its open regulatory environment, standard legal systems and English-language base. language Also, Huobi plans to increase its investment in Southeast Asia, Europe and other regions with high growth potential for its user base.
In line with its planned expansion, Huobi will seek to achieve growth through strategic mergers and acquisitions that will contribute to building a strong Huobi ecosystem around the world. In addition, the company will make great efforts to recruit top-level talent in the fields of blockchain and virtual assets. Also, Huobi intends to contribute significant resources and technology to the development of the global public chain ecosystem by combining technology and resources from the HECO and TRON public chains and the BTTC cross-chain bridge. Huobi is deeply committed to innovation and will continue to develop its business with such commitment.
In addition to obtaining multiple financial licenses in several countries and regions, Huobi currently serves more than 50 million customers in more than 160 countries around the world. Huobi’s policy is to comply with the regulations of each country in which it operates to ensure compliance with laws. As part of Huobi’s global business strategy, the company will expand cooperation with other countries and develop a business model that meets international standards.
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