Internet advertising is the process of marketing or promoting a business or brand and its products or services over the Internet to obtain website traffic and to deliver and target marketing messages to precise customers. An important aspect of Internet advertising is the rapid dissemination of product information without any geographical boundaries. The different types of Internet advertising are banner ads, social network ads, email ads, search engine results pages, online classified ads, pop-ups, and contextual ads. The report combines comprehensive qualitative analysis with in-depth quantitative analysis, from a macro overview of overall market size, industry chain and market dynamics to micro-detail of segment markets by type, application and region. Consequently, the report provides a comprehensive view of the market covering all the major aspects. These market hypotheses are supported by data from both primary and secondary research.
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Advantages of Internet advertising include easy global reach, affordable prices, 24/7 advertising and the ability to target very specific segments of people. Widespread adoption of smartphones, advent of high-speed internet, proliferation of social media, increase in advertising spend on digital media across various industries, and rise in popularity of streaming platforms are the major factors driving the market. In addition, increasing interest of business owners in online advertising due to COVID-19 to increase brand awareness and gain competitive advantage is driving the market growth. However, increasing adoption of ad blockers to avoid online advertising is hindering the market growth to some extent. On the contrary, the emergence of advertising automation is expected to provide lucrative opportunities for market growth. Additionally, increasing adoption of personality-based pay-per-click marketing by businesses to achieve greater success in marketing is expected to be conducive to the growth of the internet advertising market during the forecast period.
The Internet advertising market is segmented on the basis of type, platform, organization size, industry vertical, and region. By Type, Search Engine Advertising/Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classified Ads, etc. Classified as mobile based on platform; laptops, desktops and tablets; and others. According to the size of the enterprise, it is divided into large enterprises and small and medium enterprises. Depending on the industry vertical, it is segmented into automotive, healthcare, media & entertainment, BFSI, education, retail & consumer goods, transportation & tourism, IT & telecom and others. In terms of regions, it is analyzed by North America, Europe, Asia-Pacific and LAMEA.
Key benefits for stakeholders
– The study provides an in-depth analysis of the internet advertising market along with the current trends and future estimations to explain the inevitable investment pockets.
– The report provides information on key drivers, restraints and opportunities and their impact analysis on the internet advertising market.
– Porter’s five forces analysis shows the potential of buyers and suppliers operating in an industry.
– A quantitative analysis of the internet advertising market for the period 2020-2027 is provided to determine the market potential.
Major market players
– Alibaba Group Holding Limited
– Google LLC
– Baidu, Inc.
– Amazon.com, Inc.
– International Business Machines Corporation
– Facebook, Inc.
– Microsoft Corporation
– Twitter Inc.
– Verizon Communications Inc.
– Hulu LLC.
Key market segments
According to the type of platform
– Laptops, Desktops and Tablets
By Ad Format
– Search Engine Advertising/Search Engine Marketing
– Display advertising
– Mobile Advertising
– Advertising on social media
– Video Advertising
– Online ads
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According to the Cost/Revenue Model
– Cost Per Thousand (CPM)/Cost Per Mile (CPM)
– Performance based advertising
By enterprise size
– Large enterprises
– Small and Medium Enterprises
By Industry Vertical
– Media and Entertainment
– Retail and consumer goods
– Transport and Tourism
– IT and Telecom
– North America
o Great Britain
o Rest of Europe
it is china
o South Korea
o Rest of Asia-Pacific
o Latin America
o Middle East
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