Life Time presents original documentaries about the first Life Time Grand Prix presented by Mazda.

A first-of-its-kind off-road bike series beautifully presented through the six-episode Challenge of a Lifetime video series featuring behind-the-scenes looks at the athletes’ incredible journeys.



January 17, 2023

/PRNewswire/ — Life Time (NYSE: LTH), the nation’s first healthy lifestyle brand, announces

“Call of Life Time”, a

Documentaries in six exciting episodes following the elite women and men at the opening ceremony

Life Time Grand Prix presented by Mazda


It is launched

January 27

, the docuseries offers a truly unique, behind-the-scenes look at the world of off-road biking and the characters in the game. With three gravel and three mountain bike events that comprise the Grand Prix, owned and produced by Life Time,

Call of the Lifetime

examines the intense competition that exists

United States

among the world’s 60 elite cyclists. Each episode will reveal their highs, lows, dramas, insecurities, confusions and achievements, and what it takes emotionally and physically for them to perform at their peak during the grueling, seven-month 2022 racing season.

Each of the six episodes commemorates the most iconic races in the country, including the Life Time Garmin UNBOUND Gravel and Stages Cycling Leadville Trail 100 MTB presented by Craft Sportswear. The finale of the documentaries features the Life Time Big Sugar Gravel presented by Mazda.

Bentonville, Ark.

In October, the Grand Prix concluded the season and revealed which athletes are leaving


prize purse.

The series was filmed by an award-winning production company.

Cold Cooperation

and conceptualized by the director and company founder,

Shannon Vandivier


“When Life Time first approached me with the opportunity to create this documentary, I was inspired by the Formula 1 Netflix series Drive to Survive. The idea was to focus more on the characters and glorify the racing/championship aspect a little less,” said Vandivier. “We’ve found that most of the athletes are there because they want to be ambassadors, to inspire others to get outside and to use the bike as a vector to get more people outdoors. That’s really the hallmark of one of these athletes. They’re getting paid to race, but equally they are there to represent their sponsors and be ambassadors. We wanted to find out why they do the things they do and what it takes emotionally and physically.”

When asked about the process of making this documentary, Vandivier said, “As a filmmaker, it’s a complex process. Over the past year, we’ve had an average of seven people participate in each race, and we’ve put a lot of time, effort, and creativity into this project. I’m proud of the team and I want to celebrate them because they were able to bring this vision to life. Whether you’re a dedicated cyclist, a weekend warrior, or just want to be inspired in your own life, the series will entertain everyone.”

The format of the series flips back and forth, with the first (Sea Otter Classic) and last (Big Sugar Gravel) episodes highlighting both women’s and men’s races, the second event (Unbound Gravel) highlighting the men’s race, the third event (The Tushar Breaker) highlighting the women’s race, and so on.

“The main goal of creating the Life Time Grand Prix was to create a fandom around it

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cycling scene. The

Call of the Lifetime

It aims to showcase the people who exemplify this scene by profiling their personalities and unique and relatable stories on and off the bike. We are truly grateful to the many athletes who have given their time to bring this wonderful story to life during the 2022 season, and we couldn’t be more excited to share it with the world,” he said.

Michelle Duffy

Brand and Content Director and Executive Producer for Lifetime Events

Call of the Lifetime

series. “Cycling fans will be able to remember an exciting 2022 season, while non-cyclists (and new fans) will be able to enjoy the drama and complexity of these athletes, their unique stories and the sport as a whole.”

All six episodes will be free

Life Time Grand Prix YouTube Channel

and the premiere

January 27


6:00 p.m. CST

. Subscribe today and check out the official trailer: Join the Life Time Grand Prix social channels (Instagram:






) for other behind-the-scenes clips leading up to the premiere.

To learn more about the Life Time Grand Prix Series presented by Mazda and to view the list of athletes selected for the 2023 series, visit here.

. More information on Life Time athletic events is available here


About Life Time®, Inc

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 160 athletic country clubs.

United States



. The company’s healthy lifestyle communities and ecosystem cover all aspects of healthy living, healthy aging and healthy entertainment for people from 90 days to 90+ years. Backed by a team of over 30,000 dedicated professionals, Life Time is committed to delivering the best programs and experiences through clubs, iconic sporting events and a comprehensive digital platform.

About Cold Collaborative

Cold Collaborative pursues stories centered around adventure and conservation because we believe life is better lived outside. What sets Cold Collab apart from other production companies is our unwillingness to compromise this ethos. As filmmakers, we seek high cinematic value using the RED & CANON platform, using a blend of Verite and dynamic motion. Cold Collab’s minimal approach has the ability to engage with stories in a way that provides unique authenticity and moments of raw value. To learn more about Cold Collaborative, visit:



Shannon Vandivier

Shannon Vandivier

He is the Owner and Director of Cold Collaborative. Shannon is an accomplished filmmaker whose passion is to focus on stories that engage us on a viscerally human level. His cinematographic style focuses on journalistic integrity and crafting stories with high cinematic value. To learn more about Shannon, visit:


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