Time of Life to host multiple MLP tour events during the 2023 season and Accept DUPR as the official rating system
CHANHASSEN, Minn., November 7, 2022 /PRNewswire/ — Nearly five million people currently play pickleball, according to the latest data from the Sports and Fitness Industry Association, and today Major League Pickleball (MLP) and DUPR (Dynamic Universal Pickleball Rating) announced a strategic alliance with Life Time. NYSE: LTH) to continue to elevate the sport by adopting the DUPR official rating system at all Life Time clubs, partnering on improved technology and offering joint marketing support, hosting tournaments and events at popular Life Time venues.
Major League Pickleball (MLP) and DUPR partner with Life Time in a Strategic Alliance to elevate the fastest growing sport.
“This is an exciting time for all of us involved in making pickleball a sport that everyone chooses to play – whether it’s competitive, fun, physical and mental health, being part of a welcoming community, or all of the above. It’s never been better.” I’ve never seen sports as unifying as this,” said Life Time founder, chairman and CEO Bahram Akradi. “Through this strategic alliance between our organizations, we will go to the next level with high-level events, experiences, rankings and execution with one standard in mind – to be the best. We are excited to work with MLP and DUPR.”
As part of the partnership, Life Time will adopt the DUPR rating system and technology across all acid programming, making the sport even more accessible by creating playgrounds and providing the best technology to run events. MLP will also bring at least two team-based events to Life Time locations in 2023.
MLP has attracted famous professional athletes, serial entrepreneurs, best-selling authors and speakers, billionaire investors and more in recent months. made news with the list of new team owners, including Once the 2023 season begins, the league will grow to 16 teams, double its events from three to six, and surpass the league. $2M Record player cash prizes and payouts.
“We couldn’t be more excited to form this strategic alliance with Life Time,” said the MLP and DUPR founder Steve Kuhn. “Life Time owns and operates some of the finest sports facilities of any company in the United States, creating the perfect environment to host MLP events. Additionally, it aligns with DUPR to provide the most accurate global ranking system. Nationwide will greatly benefit players regardless of which Life Time club they play for. Together we will see the sport continue to explode in growth as we aim to reach our target of 40 million players by 2030.”
Further details of the agreement were not disclosed. For more information, please contact: MLP, Lifelong and DUPR.
You can find the acid ball multimedia assets at Life Time here.
About Major League Pickleball
Major League Pickleball (MLP) is the first professional team league of its kind and the standard bearer for the fastest growing sport. United States. Run by the founder and CEO Steve Kuhn, MLP is committed to continuing the sport’s greater role in society and permeating every aspect of pickleball’s business, marketing and community relations. With iconic team owners, a co-designed team format, innovative design, easy-to-understand scoring, groundbreaking quality and the highest prize money events in professional pickleball, MLP aims to elevate and evolve the sport in everything it does. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball. Facebook, Twitter, Instagram, TikTokand YouTube.
DUPR (Dynamic Universal Pickleball Rating) is the most accurate and only global pickleball rating system trusted by the world’s premier Pickleball clubs, tours and professionals. All players regardless of age, gender, location or ability are rated on the same scale between 2.00-8.00 based on match results. DUPR is free and anyone can have a rating.
About life time®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of nearly 160 athletic country clubs. United States and Canada. The company’s healthy lifestyle communities and ecosystem cover all aspects of healthy living, healthy aging and healthy fun for people from 90 days to 90+ years. Backed by a team of over 30,000 dedicated professionals, Life Time is committed to delivering the best programs and experiences through clubs, iconic sporting events and a comprehensive digital platform.
To download multimedia, see original content: https://www.prnewswire.com/news-releases/major-league-pickleball-mlp-and-dupr-partner-with-life-time-in-strategic-alliance-to-elevate -fastest growing-sport-301670752.html
SOURCE Life Time Inc.