Randall Castillo Ortega explains the importance of the Internet for export companies


Previously, it was very difficult for a non-giant multinational company to sell its products to other countries. Exports were big business. But today, thanks to new technologies, any company (regardless of size) has the opportunity to export to international markets. The internet makes it easy, and global trade expert Randall Castillo Ortega explains why.

The Internet has changed everything. It’s a great platform that introduces us to other markets easily and without incurring huge costs. Therefore, we can say that the Internet has become a big showcase showing the features of any product and/or service on a global scale.

Even today, many SMEs (small and medium enterprises) are afraid to venture into this new type of business. However, there are many advantages that e-commerce offers. Among the most profitable, it is important to highlight the huge reduction in logistics costs and the huge expansion of the company, which can reach previously unimaginable geographical areas with just one click.

Every day more and more companies decide to invest in international trade. Castillo explains, although it requires a small initial investment, exporting is a unique opportunity to expand; and expansion is always associated with new sales and new customers.

When an SME decides to enter the world of exporting, it is important that the decision is accepted and agreed upon by management. Often, the determination and determination with which such decisions are made is the key to achieving the desired results.

In addition, when an SME decides to embark on this new challenge, it is important to help it make a good choice of the most relevant and relevant countries for its product. Some of the things to consider when making this choice are the official language of the country we want to export to, the distance between the countries, the time difference with respect to the producing country, and the similarities and differences between the producing countries. laws and regulations governing the buying and selling process in different countries.

It is also important that you invest in good promotional material. Today’s digital tools allow us to be modern. Most customers will search for you through Google. This is why your website is so important. Remember that an impressive, high-quality and well-hosted website will be your best cover letter. In addition, you can take advantage of the arrival of WhatsApp Web to communicate with your customers, share content and use it as a marketing tool. Importance of new technologies in export is unquestionable.

The use of tablets to display your digital catalogs or the emergence of videoconferencing as the main system of communication and customer service are clear examples of the power of new information technologies.

Also, aside from investing in technology, it’s handy to give yourself good advice if you’re going to start out in the export world. Surround yourself with good professionals who monitor and guide you throughout the process.

If you’re not familiar with the destination market or how export logistics work in a particular country, adds Castillo, you can make very serious mistakes that are irreversible. For this reason, it is advisable to use the help of export specialists before starting the export process. Good advice will allow you to minimize risks and avoid possible capital losses due to sector ignorance or poor management.

However, there is no need to fear going out. Companies need to export, and internationalization is surely the perfect antidote to combat the recent economic downturns.

About Randall Castillo Ortega

Randall Castillo Ortega has been involved in finance for almost his entire professional career. In addition to founding financial lending firm RACO, he is also an avid outdoorsman and a big supporter of the community with his family. He regularly participates in community ceremonies and events organized to create a better environment for children and families.

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