Sandvine’s 2023 Global Internet Phenomenon Report Shows 24% Growth in Video Traffic as Netflix Overtakes YouTube


The streaming and short-form video craze are just a few of the factors behind the double-digit growth in internet traffic.

WATERLOO, ON, January 17, 2023 /PRNewswire/ — Sandvine’s 2023 Global Internet Phenomena ReportA well-known authoritative source for global application usage and internet traffic trends shows that the volume of global internet traffic has increased by 23%, mainly due to the increase in the use of streaming video and the continued growth of traffic in application categories including gaming, cloud, VPNs, marketplaces . , and the conference.

Sandvine, which examines actual usage data from more than 177 service providers worldwide, shows that the “Big 6” (Facebook, Amazon, Google, Apple, Netflix and Microsoft) still generate almost half of all Internet traffic, along with Google and Netflix. responsible for the largest volumes.

“After the historic COVID-driven internet traffic growth of 2020 and 2021, it looks like the ‘new normal’ will remain in application usage and volume,” said Sandvine Chief Solutions Officer Samir Marvaha. “The rapid acceleration of digitization has led to increased reliance on applications and a rapid evolution towards more complex applications that integrate multiple functions and features.”

Video is responsible for 65% of Internet volume

Among Sandvine’s findings, video usage will grow 24% in 2022 and now account for 65% of all internet traffic. For the first time, Netflix replaced YouTube as the top traffic-generating individual app, with TikTok, Disney+ and Hulu rounding out the top 10.

“Video is almost no longer a stand-alone category, as it is now an integral part of conferencing, gaming, social networking, messaging and virtually all applications that seek to interact and connect,” Marwaha said.

An industry at an inflection point

To meet these unprecedented demands, telecommunications companies have accelerated network upgrades and deployments. But the video onslaught, accompanied by a growing number of applications with greater demands for latency, bandwidth and throughput, is putting extraordinary pressure on global networks.

“As various OTT platforms expand their services and raise expectations, they can raise prices simply to fund service improvements, but the telcos that build and maintain the networks on which these services rest cannot do the same. Operators are expected to seek regulatory help, and the information in this report suggests that shows why,” said Sandvine CTO Alexander Hwang.”

Increasing usage, volumes and complexity on top of ever-increasing customer expectations and rigid regulatory structures have brought the telecommunications industry to a crossroads.

“Sandvine’s Global Internet Phenomena Report shows very clearly that internet traffic and application usage will never return to pre-COVID levels,” said the CEO Ray Mota From ACG Research, which believes telecom operators will become more targeted in terms of when, where and how they invest. “Telco service providers need to go beyond basic network functionality and ask ‘can my network keep up?’ they should ask more questions. Instead, they ask, “How can I make my customers happy?” they should ask the question. By understanding the true quality of experience, they can use what they’ve got more effectively and better target investment where it’s needed most.”

To get personalized grid views of found categories and apps 2023 Global Internet Phenomena Report, Sandvine can meet individually with service providers looking to manage networks more efficiently and build networks based on expertise in application quality rather than network tonnage alone. Download Sandvine for more information 2023 Global Internet Phenomena Reportand contact Sandvine to schedule an appointment at MWC Barcelona.

About Sandvine
Sandvine’s cloud-based Application and Network Intelligence portfolio helps customers analyze, optimize and monetize application experiences using contextual machine learning-based insights and real-time actions. Market-leading classification of more than 95% of traffic across mobile and landline networks by user, application, device and location dramatically improves interaction between users and applications. Visit to learn more about delivering a high-quality experience with uniquely rich, real-time data that can drive performance and revenue sandvine.com or follow Sandvine on LinkedIn, Twitterand Facebook

Media Contact:
Susanna Schwartz
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