The Best Car News from CES 2023: Electric Pickups, Flying Cars, and More

CES it’s more than just a trade show for the latest televisions, telephones and stupid technology. It is also one of the largest and most popular auto shows in the United States. If you want to know where the travel industry is headed, there’s no better place than Las Vegas in January.

At CES 2023 this year, hundreds of exhibitors from the automotive sector have already showcased their latest products and cutting-edge technologies. BMW announced the futuristic i Vision Dee electric car, while Sony and Honda unveiled Afeela, an EV prototype integrated with Epic Games’ Unreal Engine technology to provide next-level entertainment, communication and safety features.

If you’d like a closer look at the new automotive tech on display at CES 2023 so far, check it out below. For more information here the wildest moments we saw this week and stupidest technology too.

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Hearing Dolby Atmos in the car blew me away

5:11 a.m

Mercedes-Benz is one of the first car companies in the world to get Dolby Atmos surround sound technology.

Dolby Atmos is a surround sound technology that you can really only find in a theater or in a few expensive speakers, soundbars and headphones for consumers. Unlike your typical left and right audio experience, Dolby brings you sounds from almost every imaginable direction, and this immersive audio experience is coming to the Mercedes-Benz Maybach. Watch our experience with Dolby Atmos at CES 2023 in the video above.

Silver Mercedes-Benz

Dolby Atmos is currently only available on select luxury vehicles.

BMW’s color-changing concept car

BMW presented the i Vision Dee model, a futuristic mid-size electric sedan with a digital assistant, color-changing technology and an augmented reality windshield. The car’s exterior features 240 individually controllable E Ink segments; you can go with a solid color if you want, but each individual panel is customizable so you can go wild with patchwork designs. But the most exciting new feature has to be the fully digital, mixed-reality windshield. You’ll be able to decide how much “digital content” you see in front of you while driving, such as driving data, communications, AR projections and virtual worlds.

Mixed Reality head-up display in action

Turn the Mixed Reality Slider all the way up and the windshield is full of information or even full virtual worlds.


The electric sedan from Sony and Honda has interfaces developed by Unreal Engine

Sony and Honda introduced the Afeela model, an electric midsize sedan, at CES on Wednesday. The alliance between the two companies works like this: Honda provides the automotive engineering and after-sales service part, while Sony covers the technical side of things, including electronics, sensors and entertainment. The front of the EV has an internal display that can be used to show information to other drivers and pedestrians, the whole body is equipped with dozens of cameras and sensors to detect objects and provide an autonomous driving experience. Inside, the car’s interface is equipped with Qualcomm technology and Epic Games’ Unreal Engine to enhance the driving experience and provide a quality entertainment system.

Afeela Sony car was presented at CES 2023

The two companies plan to take pre-orders and launch the EV in 2025.

James Martin/CNET

Amazon Ring now wants to live in your car

Amazon Ring creates security cameras for your home and business, provides security and lets you track package deliveries and other activities, and now it wants to do the same for your car. Ring Car Cam is a dual-face dash cam that can record both inside and outside of your car while driving or parking. Although the camera stores footage locally, it can connect to your Wi-Fi network when you park nearby to download footage. To stay connected, you can also get LTE support, which lets you watch live feeds if someone else is in your car; for this you will need to pay for the Ring Protect Go subscription. You can Pre-order the Ring Car Cam now for $200or wait to buy it when it goes on sale in February for $250.

Ring Car Cam, a two-face camera with Wi-Fi connectivity, sits on the dashboard of a passing car against a bokeh background.

Thanks to the camera’s built-in speaker and microphone, you can talk to anyone in the car remotely.


An electric pickup truck… following you?

Ram has launched the Ram 1500 Revolution BEV, the first all-electric pickup at CES 2023. The electric truck is equipped with swing-back suicide doors, three rows of seats, an AR display, an AI personal assistant and “themes” for the vehicle’s interior. For example, you can activate party mode or relaxation mode — each of which changes seating positions and orientation, lighting, sound system, and even skylight opacity. But the most interesting aspect of the electric truck has to be its “shadow mode” function, which allows the truck to follow the driver like a kind of dog when he’s on foot.

Ram 1500 Revolution BEV Concept

Coming in 2024.


Nvidia will bring its gaming platform to select vehicles

GeForce Now, Nvidia’s popular cloud gaming service that lets you play games like Fortnite and Apex Legends on your phone, tablet and TV is coming to your car soon. During CES 2023, Nvidia announced a partnership with Hyundai Motor Group, Polestar and BYD to integrate its gaming platform into several internet-connected cars. A passenger in the car can download GeForce Now on the onboard display and play games like Rocket League with a connected gamepad.

Nvidia GeForce Now in the car

More than a thousand games will be available.


Google has released a new Android Auto update

On Thursday, Google announced its release the latest Android Auto app. The redesign prioritizes navigation, communications and music — for starters, Maps is now closer to the driver’s seat for easier browsing, and there’s a new quick launch that gives you faster access to the apps you need most. The new split-screen layout adapts to the size and orientation of your screen, and Google Assistant offers smart suggestions like arrival time sharing, message replies, and music or podcast reminders. If you own one of the latest Pixel or Samsung phones, you’ll soon be able to make WhatsApp calls via Android Auto.


Android Auto will adapt better to different screen sizes and aspect ratios.


Yes, a four-seater flying car has been announced

Flying cars haven’t quite taken off yet, but we’re one step closer. US company Aska unveiled what could be the world’s first four-seater flying car at CES this year. The Aska A5 is an electric car, the size of a small SUV, with a range of 250 miles on the road and in the air on a single charge. It’s also equipped with a small gas engine that can give you an extra 50 miles of range. And you can expect it to hit the roads (and skies) soon. According to CEO Guy Kaplinsky, the Federal Aviation Administration could approve the A5 this month, and the company plans to launch a ride-sharing service with a fleet of flying vehicles in 2026. The A5 is priced at $789,000 and you can pay a $5,000 deposit to get on the pre-order list.

Photo of ASKA's flying car on display at CES.

Why fight traffic on the street when you can fly over it?

Bree Fowler/CNET

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