The internet may have popularized it, but keeping your audience captive is before our online world | In the Library column

Business management expert Tom Peters has written, “As a consumer, you want to associate with brands that have a strong presence that creates a halo effect on you,” and that certainly applies to librarians who turn to the most authoritative sources of information.

So I turned to the Oxford English Dictionary, the pinnacle of English lexicography, to find the definition of mukbanging. The term is relatively new and does not appear in the print or online versions of the OED, but, thankfully, there’s a lot to be said for plain old ‘muddying’.

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